Kosher News

Bartenura Just Launched The Hottest New Product! (Perfect For Yom Tov!)

Sara and Yossi Goldstein August 31, 2021

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Sponsored by Bartenura

By Sara Goldstein @tomatoes_tomahtos

Most, if not all of you are familiar with the famous Bartenura Moscato. Now, Bartenura has just released the hottest new product on the kosher market! Let’s take a quick dive into the history of Bartenura’s iconic moscato, its hot new release, and how you can enjoy it this chag!

Bartenura was first released in the ’80s, at a time when there wasn’t a massive selection of kosher wines like we have today. It wasn’t your typical “kiddush wine.” The moscato came from Italy, had a cork, and, of course, was in its beautiful signature blue bottle. When I was a kid growing up in the ’90s, Bartenura often graced our Shabbat and Yom Tov table. Its smooth, bubbly, and sweet characteristics make it extremely loveable.

It grew from its humble status as a small kosher wine to the most recognized moscato on the American market, serving both kosher and non-kosher crowds alike! It’s hard to believe that there was a time, in the ’90s, when the signature blue bottle was almost discontinued in favor of the normal and affordable green due to regulations and high costs. The nostalgia for keeping it blue was just too great, however, and the blue remained. The signature bottle makes it easy to spot and identify, even if you’re new to it and don’t remember the name.

It’s interesting to note, especially as the brand gains popularity outside the kosher market, that the name Bartenura actually comes from a commentator on the Mishna, Ovadia ben Abraham of Bertinoro.

Fast-forward to now, when the kosher wine and spirits world is evolving in amazing ways. Bartenura has since released a fabulous line of champagne wines including rosé, prosecco, asti, and more. The rosé is a personal favorite of mine, closely rivaling the moscato.

It seems that the kosher market is keeping up with the latest wine trends, including cans and now, ice pops! Bartenura currently offers two varieties of the can, including the signature moscato and the rosé. Is it safe to say the rosé is running just behind the popular moscato?

Wine is now not only for the Shabbat and Yom Tov table; it can be enjoyed anytime, anywhere – I’m thinking a chol hamoed boat ride or at a backyard BBQ!

The ice pops are currently available in the blue moscato and called “Froscato.” They come in a practical and fun “Bartenura blue” tube. Simply pop them in the freezer for a few hours to enjoy a refreshing treat on the go.

Sukkot falls out mid-September this year, and as much as we love the pumpkin spice, chances are the days will be warm. I couldn’t think of a more perfect time to enjoy this special new treat.

Each package comes with 12 pops that contain 5% alcohol per volume. They are slushy, delicious, and have the crisp moscato flavor we all love. They’re the hottest and coolest new alcoholic beverage in the kosher wine market. Bartenura, you’ve done it again!

Photography by Hudi Greenberger