Caryl Levine and Ken Lee

Caryl Levine and Ken Lee are rice visionaries. Their pioneering introduction of Forbidden Rice®️, Bhutanese Red Rice, and other specialty rices has fundamentally changed how Americans think about, cook, and eat rice, transforming it from a starchy white side dish to a center-of-the-plate ingredient. They also introduced a new paradigm, using market incentives for social change. By paying farmers premium prices to conserve rice biodiversity, they help improve incomes, protect the environment, and provide consumers with healthier rice.