Sponsored by Heaven and Earth

As a mom who genuinely cares about what goes into my kids’ bodies (but also lives in the real world) I’ve made peace with one simple truth: on Purim, kids are going to eat candy. And honestly? That’s okay. Purim is joyful, loud, colorful, and fun… and candy is part of the simcha.

So instead of fighting it, I’ve shifted my mindset to choosing better. Candy that still feels exciting and indulgent, but aligns more closely with our family’s values around health and ingredients. That’s exactly why I keep coming back to Heaven & Earth.

First of all, let’s talk taste, because none of this matters if the candy isn’t actually good. Heaven & Earth candies are genuinely delicious. Not “good for a healthier candy,” but truly crave-worthy. My kids love them, I love them, and yes—my husband happily sneaks them too. The flavors are fruity, the textures are on point (chewy means chewy!), and nothing feels like a compromise.

What makes me feel even better is what’s not in them: No artificial dyes. No high fructose corn syrup. Only natural colors and flavors. That checklist alone lowers my Purim stress level.

Another huge win? How easy these candies are to theme. If you’re someone who loves putting together Mishloach Manot or Purim packages that feel thoughtful and creative, Heaven & Earth makes it effortless.

Here are some ways to use them:

Watermelon & Strawberry Sour Slides

Perfect for a game-themed Mishloach Manot like Chutes & Ladders, or a carnival theme. They can also act as belts, finish lines etc.

2 flavor options:

-Watermelon
-Strawberry

DignLick Strawberry Lollipop with Fizz Powder

This one practically begs for a gardening, science, construction, or dinosaur theme.

Heart Lollipops & Lollipop Balls

Sweet, nostalgic, and adorable. The hearts are great for love or friendship-themed packaging. The balls are perfect for sports, carnival, or disco themes.

Fizz Pops

Fun, colorful, and exciting—ideal for a carnival, celebration, or science theme.

Fruit Snacks

These are incredibly versatile and work with almost any theme where fruit fits. Nature, farming, or picnic themes.

2 flavor options:

-Berry Patch
-Orchard Blend

Lil Taffy

Great for mini or baby-related themes. They come in a variety of colors so you can hone in on that too! The pastels would go great with an ice cream theme, while the bolder colors would look great in a Crayola theme.

3 flavor options:

-Fruit Mix
-Blue Raspberry
-Mixed Pack

Sour Blue Raspberry Yay Taffy

For the kids who love that sour punch—this one always disappears first. Great for a blue, sour, or even emoji theme. This can also go well with almost any theme if you just include the yay in your poem. "Yay for Purim", "Yay Team", When in doubt, Yay", "Find your yay".

Hand Crafted Fruit Jellies

These feel a little more elevated and are perfect for a more classic or elegant Mishloach Manot.

Taffy Ropes

These are playful and easy to package, especially for sports, nautical, camping or Willy Wonka themes.

2 flavor options:

-Fruit Punch
-Blue Raspberry

At the end of the day, Purim is about joy, generosity, and celebrating together. Choosing Heaven & Earth lets me lean into all of that—without the ingredient guilt. It’s candy my kids get excited about, that I feel good handing them, and that fits beautifully into whatever creative Purim vision I’m dreaming up that year.

And honestly? That’s a win all around.

For more info on making healthier choices for your family, read this article by Beth Warren (a registered dietitian with over a decade of experience).