Preheat oven to 350 degrees Fahrenheit (175 degrees Celsius).

Combine 1/2 cup jam, cranberry sauce, and oil in a small mixing bowl. Remove dough from loaf pan and roll out into a large rectangle. Spread jam mixture evenly over dough. Sprinkle with berries and roll up lengthwise.

Spray loaf pan with cooking spray and return babka to pan. Score top surface of babka lightly with the tip of a knife and smear with remaining tablespoon of raspberry jam.

In a small mixing bowl, combine crumb topping ingredients and sprinkle over babka.

Allow babka to rise for 45 minutes in a warm area and then bake for one hour and 15 minutes. Remove from oven to cool.